THE DARK SPARKLES
Snowwhite Lost In Wonderland (2017)

#branding #brandidentity #artworks


The unique base brand identity texture for Snowwhite Lost In Wonderland, used for visual communication (brand recognition imagery). Painted by hand with black acrylic paint, embellished with silver glitters. Creating a dreamy and dark galaxy where the dark sparkles.

REGALROSE MAGAZINE: A DARK LURE S/S16
Regalrose Magazine | Editorial Formula
Graduation project (fictional), AMFI, Fashion & Branding (2016)

#branding #concepting #creativedirection #artdirection
#design #creativeproduction #strategy #research


Regalrose (print) magazine is created to increase the storytelling of Regalrose by giving context behind their mystical collections and original source of inspiration to their target audience: The Royal Blooded & Queens. The magazine focuses on ‘selling’ a lifestyle and intellectual legacy instead of just a product.


Beloved team
Creative & Art Direction | Martika Catharina Sophie
Illustrations | Dan Hillier

ILLUSIONS OF VELVETEEN
Snowwhite Lost In Wonderland (2017)

#photography #styling #creativedirection #artdirection


Exploring the mystical illusions of velveteen, created through experiment by draping the fabric in numerous ways combined with photography (and sometimes reflective materials), a romantic and somewhat psychedelic artwork is created.  

YOUR QUEEN IN SHINING ARMOUR
Michelle de Hoog (2017)

#photography #studiostyling #creativewriting


Your Queen in Shining Armour is a high fashion beauty editorial, captured by me in assignment for supernatural inspired makeup and hair artist Michelle de Hoog. I love how the story to me reflects current times, celebrating female strength, beauty and reign.


Beloved Team
Photography & Studio Styling | Martika Catharina Sophie
MUAH & Concept | Michelle de Hoog
Model | Caroline de Booij

ROYAL VAMP
Regalrose Magazine | Beauty Editorial
Graduation project (fictional), AMFI, Fashion & Branding (2016)

#branding #creativedirection #artdirection #jewellerydesign
#creativeproduction #styling


Regalrose magazine is created to increase the storytelling of the mystical British jewellery brand, Regalrose. The beauty editorial is part of Regalrose’s story, created to inspire by portraying five ravishingly haunting beauty looks to her Royal Blooded & Queens (target audience).


Beloved team
Creative & Art Direction | Martika Catharina Sophie
Photography | Chantal Brink
MUAH | Eva Heyden
Model | Kelly Ann Volckmann

BRANDED EDITORIAL CONTENT
Snowwhite Lost In Wonderland (2017)

#branding #editorialcontent #creativedirection #artdirection
#photography #research #photography #styling


This is just a tiny fragment from all of the editorial content I create for my own brand, Snowwhite Lost In Wonderland. All content is created through the DNA and editorial guidelines of my brand: fashion, art, inspiration and process. Presenting itself through diverse translations but all within one style darkly clean, with a magical twist.

DARK ROSE
Personal project (2017)

#photography #styling #creativedirection #artdirection


Inspired by the dark allure of roses, this photo series explores the dark allure of a regally stylised bordeaux rose. Portraying what a Regal rose looks like to me and in my world as Snowwhite Lost In Wonderland.

NATURE & RUINS
Personal project (2017)

#photography


This is a never-ending photograph series that captures abandoned, dark, dreamy, and somewhat fairytale like places all round the world. Celebrating the beauty and strength of abandoned and mystical places of the world by capturing nature & ruins.